“I joined Tessian in September 2017 as the first marketer, and it’s been astonishing to see how the team has grown. When I joined it was crucial to quickly kick-start new marketing channels, and show in a very quick way the positive impact marketing has on the company and how it aligns to business goals. Then it was about building a marketing function and processes which could scale.
We now focus on hiring specialists and ensuring everyone in the team is aware of the direction they are moving in and how they can get to their desired destination. I truly believe you need to hire people smarter than you and get out of the way - it’s important to allow people to be effective and perform to achieve the best results.
I thoroughly enjoy working at Tessian. Marketing has always been a passion of mine, but marketing for- and at- Tessian is a whole other feeling. It’s a joy to work with such clever and driven individuals to really understand how, as a team, we can optimise our key marketing activities to the point where we can make accurate predictions on how many leads, MQLs or even revenue each channel can generate. There are some unique challenges working in a startup, but they’re also some of the biggest selling points; there may not always be a set process or structure for things, but for the right hire it can be invigorating to set up the infrastructure for the marketing team. It’s something you will keep optimising; nothing is ever stagnant. Everything is possible, which can sound terrifying, but it’s one of the most exciting things about working at Tessian. We never say something can’t be done, but rather always work together to figure it out. We learn from every failure as much as we do success.”
- Chandni Trehan, Marketing Manager